The company
Our client Ahooga was founded in 2015, and is headquartered in Brussels. Their mission is to accelerate bike adoption for happier cities. The company specializes in compact urban bikes. They're easy and fun to ride with or without the electric support. All the models are designed in-house in Brussels and are made in Belgium. Ahooga’s sales and service channels consist of a fast growing network of over 100 multi-brand dealers across Europe and 1 own operated Ahooga store in Brussels. Ahooga has just launched its groundbreaking flagship product Max, marking the start of its international expansion.
Our client just completed a funding round in order to fuel their growth for the next years. Therefore we are currently hiring a:
(German) Head of Marketing (m/f/d)
Would you like to be part of a dynamic, fast- paced & diverse team to experience happy Ahooga vibes?
We are looking for (German) Head of Marketing to support Ahooga´s international expansion. You will be responsible for one other person and lead the marketing team. We need you to be German or speak German at a native level. Working out of Germany is possible. You’ve guessed by now that Germany is an important market for the company.
Key activities of the marketing team include:
• Developing dealer support tools: stellar POS material, convincing trainings & incentives, memorable dealer events;
• Generate consumer test rides at dealers organically but also through targeted paid (online) advertising;
• Develop content around Ahooga’s products. This can be more standard photo shoots but just as well exciting out-of-the-box content like Ahooga’s participation in the race around Ruanda;
• Stimulate 3rd party reviews by magazines and influencers;
• Organize and operationally manage events and fairs for the brand (eg. Velofollies, Eurobike)
The profile
As a professional, we are looking for somebody who:
• Has 3-5 years of marketing experience ideally in the bike sector;
• Has a solid understanding of the German speaking bike markets and a network to the relevant media players, influencers, trade shows etc;
• Has ideally gained first leadership experience;
• Is fluent in German and has good proficiency in English;
• Can work with the standard content creation tools;
• Has a good knowledge of social media and the analytic tools associated with them;
As a person we are looking for somebody who:
• Is driven and can effectively operate in an agile environment;
• Has an entrepreneurial mindset with a strong sense of ownership & responsibility;
• Loves cycling and loves cities;
• Has the ability to quickly get traction in new environments;
• Is a self-starter and does not shy away from getting his/her hands dirty.
Ahooga has plenty to offer. Competitive compensation, an entrepreneurial environment, possibility to do things on day 1 which would take you ages in a corporate setting.
It is not for everyone, but it is a ton of fun and it might be you…!